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Keep up to date with Linuo's new PV information and get new trends in the PV industry
Linuo PV held June 2017 marketing meeting
Release Time：
2017-04-12
On June 6, in order to summarize the marketing work from January to May, sprint for the first half of the market to seize the opportunity to install, while laying out the market changes after the "630" node in advance, and planning the response plan for the second half of the year, Linuo PV held a marketing meeting with the theme of "sprint for the first half of the year, respond to 630 with one heart". The June marketing meeting was held with the theme of "Sprint for the first half of the year and cope with 630". Linuo PV manager team, all marketing staff, commercial, marketing, customer service, marketing finance and main management cadres of each department attended the meeting.
On June 6, in order to summarize the marketing work from January to May, sprint for the first half of the market to seize the opportunity to install, while laying out the market changes after the "630" node in advance, and planning the response plan for the second half of the year, Linuo PV held a marketing meeting with the theme of "sprint for the first half of the year, respond to 630 with one heart". The June marketing meeting was held with the theme of "Sprint for the first half of the year and cope with 630". Linuo PV manager team, all marketing staff, commercial, marketing, customer service, marketing finance and main management cadres of each department attended the meeting.
At the beginning of the meeting, we invited Wen Zheliang, Director of the Group's Marketing Management Department, to conduct a training on marketing knowledge, combining the theoretical knowledge of marketing and the characteristics of the PV industry, and gave a detailed explanation on marketing strategy, tactical implementation and practical experience. In addition, Mr. Wen also made a detailed analysis of PV's operational data, affirmed the good development trend and positive changes of PV Group, and put forward a series of "local fight for first", "close war", etc. in the light of PV Group's position in the industry and its own situation. The participants gained a lot from the marketing development ideas.
Afterwards, each sales department elaborated on the work situation from January to May and the work plan for June, made a thorough analysis of the reasons for the gap in indicators, said that they would develop ideas and try every possible way to seize orders from large customers to ensure the smooth achievement of sales targets, and at the same time made an in-depth analysis of the difficulties that might be faced after "630" and formulated a plan for the future. After the marketing report, each department put forward relevant safeguard measures according to the analysis and requirements of the marketing department, combined with the work of the department.
The company's manager team pointed out that the company's marketing staff should grasp the current market opportunities, seize high-quality customers and orders, and continue to increase the collection of accounts receivable; customer service should do a full and excellent job, and become a highlight in the industry; the marketing department from the company level to carry out analysis of the customer situation, to provide more information to support customer maintenance; at the same time, the production department should continue to improve efficiency and reduce costs, accelerate equipment upgrades, production line At the same time, the production department should continue to improve efficiency and reduce costs, accelerate equipment upgrading, production line reform and automation enhancement, introduce new materials and technologies to improve product quality and efficiency, and the operation department should organise the digestion of inventory as soon as possible to reduce the impact of price fluctuations after market changes. After the "630" market change
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