Centennial Hongji Hall and Lino Sunshine Industrial Tourism were selected as 2022 National Industrial Tourism Demonstration Base
On November 3rd, the Ministry of Culture and Tourism launched public announcements of 53 national industrial tourism demonstration bases. There are two two in Shandong Province, Tsingtao Brewery Museum, Centennial Hongji Hall and Lino Sunshine Industrial Tourism Base. This is the third national honor obtained by the Hongji Hall of Traditional Chinese Medicine Culture Scenic Area after the National AAAA -level tourist attraction and the national forest recreation base pilot construction unit.
Since the construction of Hongjitang Traditional Chinese Medicine Culture Scenic Area, it has actively carried out the application of national industrial tourism demonstration bases, and in corporate image, production and operation, cultural value, ornamental value, tourist routes, tourism products, tourism management, tourism security, comprehensive management and environmental environment Protection and other aspects have reached the evaluation standards. According to the industry standards of the National Industrial Tourism Demonstration Base Standards and Evaluation, the Ministry of Culture and Tourism is recommended by the cultural and tourism administrative departments of various provinces (autonomous regions, municipalities). Essence
In 1994, Leno Group has always adhered to the road of innovation, green, and open development, and gradually created an industrial cluster with large health industries, new energy industries, and new material industries represented by Hongji House. Domestic layout has a strong green industrial park such as Nuo Sunshine Industrial Park, Hongji Hall of Traditional Chinese Medicine Cultural Industrial Park, and Wuhan Lino Chemical Industry Park. Hongji House Pharmaceutical Group was founded in 1907. It has a history of more than 110 years. It is the only century -old Chinese medicine pharmaceutical physical enterprise and a century -old brand key cultivation enterprise in Shandong Province. At the same time, "Hongji Hall" is my country's first batch of Chinese old Chinese names, the top 100 Chinese national pharmaceutical brands, and a national high -tech enterprise. And the first Chinese medicine product to the world. The "Artificial Musk Development and its industrialization" project won the first prize of the 2015 National Science and Technology Progress, representing the highest level of traditional Chinese medicine scientific and technological innovation.
With the foundation of deep industrial development and rich corporate culture, Lino Group, which inherited the Confucian culture, is rooted in the Hongji Hall Pharmaceutical Group, which is rooted in Qilu land. On the basis of inheriting the essence of inheritance and guarding the innovation, the high starting point has established a modern Chinese medium. The pharmaceutical and cultural tourism scenic spot has achieved a jump from the industrial park to the tourist attraction.
Hongjitang TCM Culture Tourism Scenic Area is based on the production of traditional Chinese medicine, and the experience of thousands of years of Ejiao culture and ancient traditional Chinese medicine method is attracted as the core attraction. It is the core carrying area of Jinan City to build the International Science and Technology City of TCM. The antique buildings in the scenic area are integrated with natural landscapes, and the production workshop and cultural facilities are reflected. There are both low mountain and green plants, Quanxi Lake Bridge, pavilion and pavilion, theme archway, pharmaceutical cultural landscape sketches and wall carving Sexual landscapes, there are also experiential projects such as Hongji Hall Museum, Le Jingyu Memorial Hall, TCM Cultural Wall, Handmade Jiaofang, Hongji Jiaozhuang, Sinosaic Medical Museum, Qifangjiao, Health House, Smart Pharmacy, Chinese Medicine Drink Factory and other experience projects. Hundreds of years of weighing in the middle, elegant youthful youth.
The scenic area is the main theme of the two major characteristic tourism of Sunshine and Healthy Scenic Area. Four tourist lines have been launched, including Sunshine Industrial Tour, Research Tour, Chinese Medicine Recreation Tour, Ejiao Experience Tour. Hand -to -hand Ejiao, personalized custom -made glazed crafts, etc., experience the "six healing health" projects featuring medical care, participate in cultural tourism activities such as Ejiao Cultural Festival, Holy Water Fire, and Sacrifice Ceremony.
In addition, in order to enrich the knowledge of traditional Chinese medicine knowledge, the Hongji Church Scenic Area has developed a series of characteristic research courses such as traditional Chinese medicine sachets, handmade hawthorn pills, and acupuncture small classrooms. Students can watch and participate in close range Making traditional Chinese medicine, planting and picking Chinese medicinal materials, etc., understand the basic authentic medicinal materials of traditional Chinese medicine, and feel the profoundness of traditional medical culture in my country.
In recent years, the scenic area has actively complied with the needs of the tourism market. It has been put into use of time -sharing reservation systems, intelligent voice explanation systems, panoramic VR systems, tourist service centers, parking lots, 3A tourist toilets, etc. Catering facilities can accommodate 1,600 people at the same time. The maximum bearing capacity of the day can reach 10,000.
Up to now, Hongji Hall of Traditional Chinese Medicine Cultural Tourism Scenic Area has been evaluated by the National AAAA -level tourist attraction, the national forest recreation base pilot construction unit, the first batch of Shandong Provincial Industrial Tourism Demonstration Base, the first batch of Shandong Chinese Medicine Health Tourism Demonstration Base, Shandong Provincial non -heritage tourism experience base, Shandong primary and secondary school research education base, Shandong science popularization education base, Jinan ideological and political curriculum education practice base, Shandong University international student practice base, etc., attracted foreign tourists far away from Eurasia to visit Experience, there are as many as 500,000 tourists each year, and the satisfaction rate of questionnaires in the scenic area is more than 99%.
The successful evaluation of the National Industrial Tourism Demonstration Base is not only the recognition of the development of the physical industry of Lino Group and Hongji Hall Pharmaceutical Group, but also the recognition of the operation and management of the Hongji Hall of the Traditional Chinese Medicine Cultural Scenic Area. New motivation. Hongjitang Traditional Chinese Medicine Culture Scenic Area will continue to uphold the treasures of Chinese medicine, promote the excellent traditional Chinese culture of China, strive to improve the quality of tourism, help promote the global layout of the tourism industry, the across the field of tourism services, the global promotion of the tourism environment, and the comprehensive expansion of the tourism market. The scenic spots are made into distinctive provincial and municipal cultural tourism business cards and international tourism destinations, and contribute to the realization of the country's establishment of a socialist cultural power.